Beyond Gen Retail Pvt Ltd

Transforming Beauty & Lifestyle. Empowering Entrepreneurs. Creating Shared Success.

A strategy-led beauty, wellness, and lifestyle ecosystem powered by innovation, uncompromising quality, world-class education, and entrepreneurship.

Our story Franchise opportunities

About BGR

An integrated ecosystem, built by industry veterans

Beyond Gen Retail (BGR) is a private limited company incorporated under the Companies Act, 2013. Founded by industry leaders with over four decades of collective experience, BGR is building an integrated beauty, wellness, and lifestyle ecosystem driven by innovation, quality, education, and entrepreneurship.

Founders with collective leadership experience across world-class organizations

HUL (Lakmé) · Dabur · Johnson & Johnson · Goodyear · Samsung · Hero Group

Beyond Gen Retail Pvt Ltd corporate building

40+ Years of collective industry experience

Mission

To transform India's beauty and wellness industry through world-class innovation, quality, education, and entrepreneurship. We empower professionals and entrepreneurs while delivering exceptional customer experiences and building sustainable value through trusted partnerships.

Vision

To become India's most admired beauty, wellness, and lifestyle ecosystem, recognized for innovation, quality, and shared success, while creating lasting impact for customers, partners, and society.

Our philosophy

The enduring soul of our brand

A clear set of beliefs that guide every decision, from product creation to customer experience.

Excellence with Purpose

We embrace imperfection by design, but never by accident.

Every product, process, and interaction is crafted with intention. We pursue high standards not for perfection, but to deliver meaningful, reliable beauty, wellness, and lifestyle experiences.

Affordable Aspiration

Aspiration backed by affordability creates enduring value.

We believe premium quality should be accessible, enabling more Indians to experience elevated beauty, wellness, and lifestyle.

Premium without Excess

We deliver exceptional quality at a reasonable price.

Premium is about exceptional value, not unnecessary expense. We invest where it matters and strive to eliminate waste. True premium should feel effortlessly honest.

Shared Success

Every stakeholder is a co-creator of our success.

We are committed to treating every individual with dignity, fairness, transparency, and respect while creating opportunities for growth and shared prosperity.

Simplicity

Simple processes = Higher compliance = Exceptionally consistent experiences.

We eliminate unnecessary complexity, standardize what matters, and design seamless experiences for our customers, partners, and teams.

Our belief

Every Indian deserves access to a premium lifestyle.

We strive to make exceptional beauty, wellness, and lifestyle experiences accessible through innovation, quality, affordability, and operational excellence.

Our leadership

The force behind BGR's promise

Sunil Dutt Trivedi

Founder & Chief Executive Officer

A seasoned business leader, strategist, and researcher with over 22 years of leadership experience across Dabur, Johnson & Johnson, Goodyear, and the Hero Group. His expertise spans business strategy, retail transformation, sales leadership, and organizational development. A postgraduate in marketing with dual doctorates, he is a widely recognized thought leader and well-published researcher. He champions evidence-based management, driving innovation, sustainable growth, customer-centric excellence, and entrepreneurial development.

Raja Trivedi

Founder & Chief Operating Officer

An accomplished operations leader with over 20 years of experience across the corporate and beauty & wellness industries. A graduate in Information Technology and a postgraduate in Management, he is passionate about entrepreneurship and operational excellence. His journey includes rewarding stints with Lakmé (HUL) and Samsung, where he developed deep expertise in distribution, sales, supply chain, and logistics. At BGR, he leads operational strategy, process standardization, and execution excellence, building scalable systems for sustainable growth and exceptional customer experiences.

Franchise

Build your business with BGR

BGR partners with entrepreneurs who share our belief in accessible premium experiences, backed by standardized processes, world-class education, and hands-on operational support. If you're ready to grow with us, we'd love to talk.

Enquire about franchise

Our associates

Businesses flourishing within the BGR Group's ecosystem

A strong ecosystem of integrated entities sharing the BGR philosophy and brand promise of excellence in beauty, wellness & lifestyle.

Students in a professional training academy — Facebook 063897 55755

Premium salon interior — Facebook 063897 55755

Hair styling at a professional salon — Facebook 99103 15227

Modern unisex salon — Facebook 88086 05554

School classroom — Facebook +95 322 912 100

Find it interesting?

Start a conversation

If you're interested in our journey and want to contribute, we'd love to hear from you.

Phone 063897 55755

Email [email protected]

Registered entity Beyond Gen Retail Pvt Ltd

BGR, let's come together and turn ideas into reality